CRM & content expert/e-mail marketing manager
Локація компанії: Київ
Локація вакансії: Україна
Контактна особа
Коновалова Ілона
Mob: +38 (050) 401-72-92
Mail: [email protected]
Our client, multinational FMCG company, a leader in pet food field, is looking for a CRM & content expert, who will help Company to develop and implement the digital strategy.
Responsibilities:
- Define, evaluate and deliver market CRM strategy in collaboration with demand team with a vision of growing consumer loyalty and increasing their lifetime value to the business.
- Build consolidated and integrated CRM ecosystem around brand own assets (.COM, D2C, etc).
- Implement local activation plan to drive pet owners data collection, education and retention via marketing automation and digital solutions to provide super premium brand experience.
- Responsible for development, execution, and continuous refinement of user experience and omnichannel consumer relationship and loyalty programs.
- Monitor KPI benchmarks and provide performance updates to help brand teams and key stakeholders understand progress.
- Communication with management unit’s and global digital specialists; get new insights and best practices for implementation in Ukraine
- Handle consumer requests/complains
- Paperwork for digital projects
Main Requirements:
- Min 2 years’ experience in digital marketing environment, preferably with experience in both acquisition and retention marketing.
- Experience in CRM-management or e-mail marketing.
- Experience in driving strong customer partnerships, loyalty programs.
- Strong project management skills with an ability to interact with and motivate others to succeed.
- Creative, innovative and able to think ''out of the box''.
- Proven copywriting and creative skills
- English Upper Intermediate.
The company offers:
- Hybrid work schedule
- Official employment
- Annual bonus
- Medical health and life insurance
- Meal allowance
- Work in an international environment and opportunities
- Employee Support Programs
- Corporate training