Product Manager, Herbicides
Our client: a well-known international agricultural chemical and seed company
Requirements
- Location: Ukraine, Kyiv would be considered as a preferred location in future
- A Bachelor's degree in Agriculture Engineering (with an additional master's degree in marketing is an advantage).
- A minimum of 5 years of experience in the Agribusiness sector with a specialization in crop protection solutions, encompassing roles in product management, development, or commercial functions.
- A robust understanding of the plant protection market, especially concerning the assigned product portfolio, along with a keen grasp of operational planning and product development processes.
- A proven track record of creating, launching, and effectively managing brands.
- Proficiency in Microsoft Office tools.
- Fluency in English.
- Proficiency in market research with strong analytical skills, including economic analysis.
Key responsibilities
- Conduct thorough analyses of diverse market segments, gather grower insights, synthesize product feedback, and assess competitive dynamics to discern market trends, identify threats, unearth new business prospects, and effectively address customer needs.
- Devise and implement holistic product strategies that encompass project scheduling, price evolutions, label extensions, and opportunities for licensing-in. This will entail close collaboration with European Product Managers, aligning with regional business strategies.
- Lead cross-functional Local Product Concept Teams, providing leadership to define new project requisites, construct compelling business cases, articulate strategic priorities, delineate product attributes, shape value propositions, and craft persuasive sales arguments.
- Formulate regionally-aligned product pricing strategies, underpinned by insights from market research and projected demand.
- Deliver annual marketing plans for the designated products, vigilantly tracking their performance against established benchmarks (prices and volumes vs. purchase orders), conducting stage reviews, probing significant deviations, and proposing corrective measures when needed.